How we test TVs

Evaluating TVs is about more than just kicking back to watch a movie. We lab test every TV, measuring color gamut, color accuracy and brightness to objectively see which sets are the best for these key indicators. We also test for lag time – a key detail for gaming – measuring to the millisecond how long it takes for content to travel from the original source to the screen. We use these results to make numbers-based comparisons about color and display quality.

We also spend time with each set for real-world evaluation and see how our lab results translate into more subjective performance. We also compare sets side by side and view samples from the latest movies, specialized test patterns that highlight strengths and weaknesses of each display, and a range of content across several sources. With that information, we can tell you which TVs look best, sound best and offer the best viewing experience.

Finally, we evaluate the smart TV functions and apps for each TV, looking at everything from the remote control design to the voice interaction

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